The Daily Mirror turned down an interview with Jose Mourinho, once the clubShame on those papers
demanded copy approval. Chelsea demanded the interview appear in question and
answer form and also demanded “a 400-word sidebar about Chelsea’s charity work - written by the club - that could not be substantially changed.”
The interview with Mourinho ran on Friday in the Times, the Daily
Telegraph, the Daily Mail and the Sun. All four papers ran the requested sidebar
about Chelsea’s charity work with children’s cancer charity CLIC Sargent.
2) ludicrous attempts to be the 'biggest brand in the world'. From Matt Dickinson in The Times:
I bumped into two gangs of English lads walking into the Nou Camp last week before Barcelona’s Champions League match against Werder Bremen. They were on a trip to Barcelona to pay homage to one of the world’s great clubs, with its cathedral of a stadium. They took in the museum and then were among 100,000 fans treated to a spellbinding show from Ronaldinho. No doubt a few beers were sunk afterwards.
When Peter Kenyon, the Chelsea chief executive, recently talked of his aspirations to build “the world’s No 1 club”, it was hard to think what would be an accurate measure. Perhaps this is it. Chelsea can claim that honour when you walk into a random match at Stamford Bridge and bump into a group of gawping, awe-struck Catalans.