Tuesday, February 28, 2006

how many business papers does Spain need?

Spain has a new business daily, el economista, and very smart it looks to with good layout, charts, typography etc. But it's the 4th specialist business daily which to my mind is two or three too many. Britain, with a far bigger financial audience has just one, the FT. As in Britain, the serious general dailies also have good business sections.

el economista has also taken the strange decsion to publish Tuesday to Saturday. Much as I would have loved this in my daily days (working Sundays were a pain, not just because you worked half the weekend but also because there was no news) and I can see the logic. But if you need to buy a business daily every day you'll need to buy one on Monday. As most paper buying is habit, it will be hard to switch on Tuesday

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